Chair, C.H. Sandage School of Business
Professor of Business Administration
Sam Walton Fellow
Graceland University, 1 University Place, Lamoni, IA 50140
Jeffery W. McElroy, Ed.D.
Marketing Strategies
Course Purpose
This course focuses on the development of decision-making skills in marketing through the application of concepts and tools to frame and solve actual marketing problems, for products, services & B2B, facing marketing managers in their quest to develop optimal marketing strategies.
Learning Outcomes
Students should have a solid understanding of the strategic marketing management process including an organization’s business, mission, and goals, identifying and framing organizational opportunities, formulating product-market strategies, budgeting, and controlling the marketing effort.
Reflective Statement Interpreting Course Evaluations
Overall the student evaluations are quite positive (see course evaluation summaries). Students noted that real-world case studies, real-world examples from the instructor, current events, guest speakers, class pace, and class atmosphere all were what they liked best about the class.
Students mention that they would like to pick their own teams for group projects; however I prefer to pick the teams to put students together that may not normally work together to promote different and more unique ideas as well as to ensure an equal split between men and women on each team. This is good practice for when they get out into the business world and are assigned to teams as they’ll need to know how to work with people that may not have much in common with them.