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Professor Jeff McElroy

My philosophy of teaching stems from my expertise in marketing, customer service, field service and operations after 20+ years in corporate management. This enables me to bring real-world examples to the classroom. My goal is to provide students with as much information and experiential learning as possible. I want them to be better prepared than their peers from other institutions and be more successful in their chosen careers. To accomplish this, I incorporate various styles and activities in the classroom such as current events, lectures with power points, videos, learning games, simulations, group activities, open discussion, real-world examples, real-life case studies, and experiential learning that includes industry-leading guest speakers, trips to tour companies, real-world applications such as Kaizen and Microsoft Project, and the opportunity to develop and implement real marketing plans with local and Fortune 500  companies.   

Graceland University

#1 University Place

Lamoni, IA  50140

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