Chair, C.H. Sandage School of Business
Professor of Business Administration
Sam Walton Fellow
Graceland University, 1 University Place, Lamoni, IA 50140
Jeffery W. McElroy, Ed.D.
Social Media Marketing
Course Purpose
This course provides a comprehensive overview, with hands-on experience, of Social Media Marketing. The most basic objectives of the course are to provide students with a broad introduction to social media marketing concepts and techniques using the latest online tools combined with practical “real world” application. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will build, implement and maintain real world marketing campaigns.
Learning Outcomes
Students should have a solid understanding of the role and the importance of social media in marketing programs as well as the latest social media on-line applications used to develop marketing campaigns and track results for “real” businesses. The learning outcomes will be driven by hands-on experience with actual companies.
Reflective Statement Interpreting IDEA Evaluations
Overall the student evaluations are quite positive (see IDEA surveys below). Students ranked me as a good teacher the first year and an excellent teacher with a score of 4.0 or greater on a scale of 0-5 in subsequent years. Progress on objectives saw similar improvement with scores of 4.0 or greater. When reviewing the category "Teaching Methods & Styles", most to all are rated as a Strength to Retain. I continue to focus on experiential learning via real-world company projects. I believe I am doing a good job varying my teaching methods and the IDEAs reflected this.
This was a new class just a few years ago, expanded to a new major in Fall 2015, and of course has had some growing pains. I continue to make changes to keep the class current which this type of class requires as social media changes constantly.