IDEA - Principles of Marketing

Principles of Marketing

Course Purpose

This course provides a decision-oriented overview of marketing management in modern organizations. The most basic objectives of the course are to provide students with a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making. Students will be exposed to and expected to learn the "language of marketing" (that is, terms, concepts, and frameworks) used by practicing marketing managers.

Reflective Statement Interpreting IDEA Evaluations

Overall the student evaluations are quite positive (see IDEA surveys below). Students ranked me as an excellent teacher with a score of 4.0 or greater on a scale of 0-5. Progress on objectives was also good with scores of 4.0 or greater. When reviewing the category "Teaching Methods & Styles", most to all are rated as a Strength to Retain. In reviewing the data, there are areas of opportunity which are reviewed in the individual IDEAs below. I believe I am doing a good job varying my teaching methods and the IDEAs ranked me well in this area.

Learning Outcomes

Students should have a solid understanding of the major decision areas under marketing responsibility, the basic interrelationships of those decision areas, and an appreciation of how to apply key frameworks and tools for analyzing customers, competition, and marketing strengths and weaknesses. In combination, then, the course should help students to develop insight about creative selection of target markets and blending decisions related to product, price, promotion, and place (i.e., the marketing mix) to meet the needs of a target market.