Chair, C.H. Sandage School of Business
Professor of Business Administration
Sam Walton Fellow
Graceland University, 1 University Place, Lamoni, IA 50140
Jeffery W. McElroy, Ed.D.
Sport Marketing
Course Purpose
The basic objectives of the course are to provide students with a broad introduction to sports marketing concepts such as marketing of sports products including: how to increase attendance at an event, how to increase the size of various media-based audiences, how to attract more participants, how to increase the demand for sports-related products; creating a sports platform as the foundation for the marketing of non-sports products i.e. marketing through sports; and emerging issues in sports marketing.
Reflective Statement Interpreting Course Evaluations
Overall the student evaluations are quite positive (see course evaluation summaries). Students thought the class pace was just right and appreciated the "laid back environment".
Due to the popularity and success of the real-world experiential learning projects with the Iowa Energy, I am working to add other sports team. The ticket sales competition was listed as one of the best assignments along with the final presentations.
Students stated that there was plenty of diversity in teaching methods and specifically mentioned class discussion, power point presentations, small group work, case studies, and real-life examples.
Learning Outcomes
Students should have a solid understanding of the foundation of sports marketing, marketing through sports, marketing of sports products, and emerging issues in sports marketing which ultimately should enable students to have a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry.