IOTA - Seminar in Social Media Marketing

Seminar in Social Media Marketing

Course Purpose

This senior capstone course provides a comprehensive summary of the Social Media Marketing major. Incorporating hands-on-experience/experiential learning, the objectives of the course are to enable senior students to implement key social media marketing tools while enhancing their team leaderships skills through real-world experiential-learning projects with both small and large companies. There will be an emphasis on strategic use of tools, effective design and contemporary marketing techniques. Students will lead, implement and maintain real world marketing campaigns.

Reflective Statement Interpreting IOTA Evaluations

Overall the student evaluations are quite positive (see IOTA below). Students ranked me as an excellent teacher with scores of 4.56, 4.69 & 4.61 on a scale of 0-5. Student comments also reflect that they agree with my teaching methods including simulations and appreciate my personality. I continue to focus on experiential learning via real-world company projects and team leadership opportunities. I believe I am doing a good job varying my teaching methods and the IOTAs reflected this.

Learning Outcomes

Students should have a solid understanding of the role of a leader in social media marketing programs as well as the latest social media on-line applications used to develop marketing campaigns and track results for “real” businesses. The learning outcomes will be driven by hands-on experience with actual companies.