Chair, C.H. Sandage School of Business
Professor of Business Administration
Sam Walton Fellow
Graceland University, 1 University Place, Lamoni, IA 50140
Jeffery W. McElroy, Ed.D.
Marketing Strategies
Course Purpose
This course focuses on the development of decision-making skills in marketing through the application of concepts and tools to frame and solve actual marketing problems, for products, services & B2B, facing marketing managers in their quest to develop optimal marketing strategies.
Learning Outcomes
Students should have a solid understanding of the strategic marketing management process including an organization’s business, mission, and goals, identifying and framing organizational opportunities, formulating product-market strategies, budgeting, and controlling the marketing effort.
Reflective Statement Interpreting IOTA Evaluations
Overall the student evaluations are quite positive (see IOTA below). Students ranked me as an excellent teacher with scores of 4.53, 4.5 & 4.45 on a scale of 0-5. Student comments also reflect that they agree with my teaching methods including simulations and appreciate my personality.